It’s Helvetica again.  Originally known as Neue Haas Grotesk, the name was changed in 1960 to Helvetica, after its country of origin, to improve its marketability. Helvetica has become one of the most successful and best-selling fonts of all time (well, so far). 

Here are some more of those softening details, which make Helvetica such a joy. 

·        the slight curvature and inward then outward swing of the leg of the capital R as it descends;

·        the absolute regularity of the lower-case ‘l’;

·        the pinched upper and lower circular part of the lower-case ‘a’;

·        the regularity of the terminations – all at perfect right-angles, with no annoying slopes;

·        the hair’s-breadth gap at the end of the lower-case ‘e’;

·        the arrow-shape in the upper-case ‘G’.